Gary Raucher joined ASICS in March 2019 to lead a new Category organisation focused on Running, Core Performance Sports and Sportstyle across EMEA. In this role Gary leads product, marketing and merchandising across the region and is responsible for ensure ASICS’ Sound Mind, Sound Body brand philosophy is at the heart of the business.

An accomplished marketing executive, Gary is recognised as a thought leader in building strong global brands and developing innovative communications. With more than 20 years of marketing experience, Gary has a proven track record of driving business transformation and growth.

Prior to joining ASICS, Gary co-founded a strategic brand consultancy working with brands to develop insight-led marketing strategies, drive consistent marketing activations and build world-class marketing capabilities.

Gary has been the Global Head of Marketing at TomTom and the Global Head of Brand and Communications at Philips. In both roles, he led Marketing transformation programmes which accelerated business growth.

Earlier in his career, Gary worked as a senior change management consultant for Accenture and in brand management for the Quaker Oats Company. He holds an MBA from the Kellogg School of Management and an Economics degree from Cornell University.