Helena Bach

Helena plays a key role in shaping global HR operations at Virgin Atlantic, combining strategic delivery with a strong focus on operational excellence and employee wellbeing. With broad experience across performance, policy, international mobility, people partnering, and HR operations, she brings both practical insight and a people-first mindset to her work.

She is known for translating business priorities into meaningful people solutions and fostering cultures where psychological safety, connection, and innovation thrive. Helena partners closely with leaders to ensure people practices are aligned with organisational goals, while always keeping employee experience at the centre.

Passionate about building human-centred organisations, Helena views the evolving world of work as an opportunity to create more agile, inclusive, and resilient environments. She believes that wellbeing is not just a benefit, but a catalyst for creativity, performance, and long-term success.