Our Story: A Legacy of Impact, A New Chapter of Growth
In 2015, Mark Pigou experienced firsthand the profound impact of mental illness. This personal journey changed his perspective and inspired him to leverage his extensive network in business media to confront the stigma surrounding mental health in the workplace.
Recognising the dawn of a mental health revolution, Mark saw a critical opportunity: to embed positive, preventative approaches into corporate culture, starting with the next generation of leaders. To bring this vision to life, he partnered with his long-time friend and business associate, Simon Berger, whose expertise in media and future trends proved invaluable.
Thus, the MAD World Summit was born with a clear mission: to eradicate stigma and spark a new era of mental health and wellbeing in the workplace. Over its successful initial years, the summit firmly established itself as the UK's leading forum, uniting senior leaders across functions to turn dialogue into tangible action and strategy.
Handing Over the Baton
In 2026, the founders passed the stewardship of the MAD World Summit to PMGroup Worldwide Ltd. This strategic transition was born of a shared belief that the next stage of growth required new resources and a robust, cross-industry network to scale the summit's vital impact within the UK market.
The Next Stage: A Future Built on Strong Foundations
Under its new ownership, the MAD World Summit is poised for its most ambitious chapter yet. As part of PMGroup - a leading media group with deep roots in healthcare communications - the summit is now backed by the extensive resources of its parent company, the Datateam Media Group.
This partnership connects the MAD World Summit to a vast, established network across a wide spectrum of B2B industries, from manufacturing and engineering to technology and professional services. This powerful foundation allows us to deepen our engagement with UK business leaders, enrich the summit's content with broader commercial insights, and reinforce its position as the nation's premier event for transforming workplace culture, health and wellbeing.
We are building on a powerful legacy to accelerate progress. The MAD World Summit continues as the indispensable forum for business leaders who understand that employee wellbeing is the foundation of sustainable performance and resilience.
Join us as we write the next chapter.
The MAD World Summit is owned and operated by PMGroup Worldwide Ltd, part of the Datateam Media Group.
Learn more about PMGroup.
In 2015 Mark Pigou became acutely aware of the impact of mental illness.
Not only did the experience shake Mark and his family to the core, it fundamentally changed his perspective; inspiring him to draw on the networks he has built over the course of many years in business media, to help raise awareness of mental health in the workplace.
Digging deeper, Mark realised that we are at the beginning of a mental health revolution. Whilst understanding that mental health is an issue that transcends generations, he could see that embedding positive and preventative approaches to mental health into the workplace, with the next generation of leaders, is the key to changing attitudes for good.
So, it made perfect sense to partner with his old friend and business associate Simon Berger, co-founder of FUTR (formerly Millennial 20/20). This partnership brings Simon's extensive media connections to the agenda. It also brings fresh perspectives to the conversation, both from influential leaders in established industries and bold disruptors who are setting the benchmark for a new corporate culture.
By adding the invaluable conference content, production and direction skills of Claire Farrow the team was completed.
The scene was set and MAD World Summit was created with a mission: to eradicate stigma and spark a new era of mental health and wellbeing in the workplace. Between them the MAD World team bring over 60 years of B2B experience to MAD World Summit, as well as wide networks across industries; from marketing to retail, smart cities to sustainability.
Feedback to the MAD World Summits is overwhelmingly positive. There is undoubtedly a pressing need for an event that brings together teams of representatives from different industries to move beyond talk to action and implement practical solutions that will have a lasting impact.
We are committed to meeting that need and excited to be bringing the event to a global audience in 2024.
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