Why Attend

Why Attend the MAD World Summit

Shape the Future of Workplace Culture in 2026

The MAD World Summit is the premier event for leaders committed to building thriving, mentally healthy workplaces. With the agenda now finalised for 2026, we have built a powerful experience with your needs at its heart – packed with inspiration, actionable insights, and meaningful connections to equip you for the year ahead.

Join a unique community of peers and pioneers to discover the strategies, tools and partnerships you need to make a tangible impact in your organisation.

What Will You Gain in 2026?

    • Actionable Knowledge: Learn how to drive positive change for your people and your business’s bottom line.

    • Proven Solutions: Walk away with practical, preventative strategies you can implement immediately.

    • Vital Connections: Build your network with new business contacts, industry leaders and potential collaborators.

    • Candid Insights: Gain a clear understanding of what works and what doesn’t from established leaders and bold disruptors.

    • Future-Focused Intelligence: Get a crucial steer on emerging trends and developments to future-proof your approach.

Who Will You Meet and Connect With?

The MAD World Summit brings together the diverse coalition of leaders necessary to create systemic change. You will meet and collaborate with professionals driving this agenda from every angle, including:

    • C-Suite Strategists: CEOs, CFOs, COOs and Chief People Officers setting the vision and investment.

    • Wellbeing & Culture Practitioners: Heads of Wellbeing, Mental Health Leads and Directors of People & Culture implementing programmes.

    • HR & Talent Leaders: HR Directors, Heads of Talent and Chiefs of Staff focused on engagement and retention.

    • Operational & Risk Leaders: Heads of Health, Safety & Environment and Directors of Occupational Health ensuring safe, supportive systems.

    • Culture & Communications Experts: Heads of Employee Engagement and Internal Communications shaping the narrative.

    • Purpose-Driven Leaders: CSR Directors and ESG leads aligning wellbeing with broader organisational purpose.

    • Next-Generation Leaders: The managers and rising stars who are essential for embedding a healthy culture day-to-day.

This is your opportunity to break down silos and join a cross-functional conversation that is shaping the future of work.

Your 2026 Summit Experience

While the full agenda for 2026 is in development, the Summit will be built around our core, interactive pillars:

    • Listen & Learn: Gain strategic insights from visionary keynotes, honest panel discussions and deep-dive case studies.

    • Share & Solve: Collaborate with peers in interactive workshops and roundtables to tackle shared challenges.

    • Discover & Connect: Explore innovative solutions from leading providers and forge connections that last well beyond the day.

    • Plan & Act: Leave with a refreshed perspective and a clear, actionable plan tailored to your organisation’s next steps.

Building on a Legacy of Impact

Following a highly successful 2025 Summit, the 2026 event will continue to champion the interconnected themes of sustainable strategy and inclusive diversity as the bedrock of effective workplace wellbeing. View the 2025 agenda here.

Join the Conversation

Wherever you are on your journey, secure your place at the forefront of change. Join us in 2026 for the essential summit for cross-sector collaboration, inspiration and finding the right solutions for your organisation’s future.

Secure your delegate pass for the 2026 Summit here

Key Facts & Figures
Mental health is an issue your organisation can't afford to ignore. Not only is there a huge human cost of poor mental health at work, looking after the mental health of employees makes business sense. Tackling stigma can make a real difference to sickness absence rates, presenteeism levels, staff wellbeing and productivity, and retention.

The MAD World Festival content has been shaped with your needs at its heart. We know your time is valuable so we’ve packed loads of opportunities for inspiration, insight and collaboration into one full day. Across the day you’ll be able to choose the most relevant content and sessions. This ensures you walk away with the information and contacts YOU need to make a real impact on workplace culture, mental health and wellbeing in your organisation.

What will you leave with?

  • Knowledge that you can make a real difference, not only to the lives of your employees but also to the bottom line of your business
  • Practical and actionable solutionsthat can be implemented immediately in your workplace environment, with a strong focus on prevention
  • New business contacts, industry connections and friendsthat will help you implement sustainable mental health and wellbeing strategies
  • New understanding of what works and what doesn’t work, drawing on the experiences of both influential leaders in established industries and bold disruptors who are setting the benchmark for a new corporate culture
  • Insight into developments on the horizonthat you can use to future-proof strategies
  • Connections with the most innovative solution providersworking with leading businesses to deliver coherent strategies that are creating a tangible impact
  • A clear steeron the latest developments so you can future-proof your strategies

Who will you meet?

The MAD World Festival will be a melting pot of insight and inspiration. Responsibility for mental wellbeing crosses job titles, departments and sectors – from C-Suite to line managers and next-generation leadership teams, so this is the perfect opportunity for teams from different industries, and different sized businesses, to join the conversation including:

Chief Executive Officer, Chief Operating Officer, Chief Finance Officer, Chief People Officer, Chief Medical Officer, Chief Marketing Officer, Chief Happiness Officer, Chief Corporate Social Responsibility Officer, HR Director, Director of Health and Safety, Director of Occupational Health, Director of Internal Communications, Corporate Social Responsibility Director, Mental Health Leader, Head of HR, Head of Happiness, Head of Wellbeing, Head of People & Talent, Head of Health, Safety & Environment, Head of People & Culture, Head of Employee Engagement, Head of Internal Communications, Next generation leadership teams and more.

Your MAD World Festival experience

Listen: Hear from cross-industry speakers from a wide range of sectors, all sharing their knowledge and experience on workplace culture, mental health and wellbeing. With C-level keynotes, thought-provoking panels, interactive round table discussions and workshops.

Share: Our backstage rooms are a real opportunity to learn from your cross-industry peers on how they are approaching the same challenges as you.

Learn: Our Festival tracks allow you to dive deeper into best practice case studies, with actionable takeaways.

Discover: Visit our supplier showcase and immerse yourself in the now and next of mental, physical and financial health, management practices, employee benefits and employee engagement.

Be inspired: Armed with insight into what works and what doesn’t work, go back to your workplace with a clear plan of action and fresh thinking so you can talk about mental health, wellbeing and workplace culture in a new way.

Choose the content most relevant to you

Whether you are looking for ways to build on and bolster your commitment to employee mental health and wellbeing or you are simply looking to get started, you will find content relevant to you.

View the agenda here.

Threading through this year’s Summit’s sessions are the themes of sustainability and diversity. Both underpin the provision of all-round, inclusive wellbeing of colleagues and the creation of working conditions under which every individual can thrive.

Collaboration is key for workplace wellbeing programmes to have real impact, so we’ve designed this year’s agenda to enable you to bring colleagues from across the organisation together to agree what’s needed now and next with this crucial agenda. With keynotes, panels, case studies and roundtables, there’s something for everyone.

For employee wellbeing initiatives to have real impact we need to break down silos and collaborate across departments.

Wherever you are on your employee wellbeing journey, join us for the premier B2B event for cross-sector collaboration, inspiration and to find the right solutions for your organisation – now, and for the future.

* Sources

Key Facts & Figures

Mental health is an issue your organisation can't afford to ignore. Not only is there a huge human cost of poor mental health at work, looking after the mental health of employees makes business sense. Tackling stigma can make a real difference to sickness absence rates, presenteeism levels, staff wellbeing and productivity, and retention.