Rebecca Robins

Rebecca is the CEO and Founder of an interdisciplinary future of work consultancy. With over 20 years experience as a brand management consultant across Europe, the US and Asia, she has advised hundreds of clients across industries and sectors. The heartland of her work is in organisational culture, transformation and leadership development, and she is known for work that addresses sustainable and systemic change.

Rebecca works with large corporates, business schools, family businesses and social enterprises, with clients including AstraZeneca, British Airways, Hugo Boss, JLR, LEGO, LVMH, Microsoft, RELX, Reuters. She leads and teaches on world-leading Executive Education programmes, including Cambridge University, Oxford University, and The Defence Academy of the United Kingdom, working with rising and senior leaders.

Her advisory work includes Quilt.Ai (heralded by The Economist as an AI for good pioneer), and the Chartered Management Institute. Education and social mobility are at the beating heart of her purpose she is an experienced NED, including serving as Trustee at the EY Foundation.

Rebecca is the author of three books, including the award-nominated Five Generations at Work: How we win together, for good (Wiley), with Patrick Dunne, and Meta-luxury: Brands and the Culture of Excellence (Macmillan). She is often called upon as an expert in the intergenerational workforce, contributes to research and reports (such as Egon Zehnder, EY) and comments for leading media including The BBC, The Business of Fashion, The FT and The New York Times.

Rebecca holds a First Class degree and an M.Phil from Cambridge University, and is a visiting lecturer at a number of leading business schools.

CEO, Advisor and Co-author, "Five Generations at Work"